Total Spend
β
period
Avg ROAS
β
purchase ROAS
Avg CTR
β
all ads
Avg Thumbstop
β
3s / impressions
Avg CPC
β
cost per click
Active Ads
β
of β total
Purchases
β
from actions
Purchase Value
β
conversion value
Cost / Purchase
β
blended CPA
Leads
β
from actions
Cost / Lead
β
blended CPL
Impressions
β
β
ROAS by CreativeTop 10
CTR DistributionAll Ads
Spend vs ROASScatter
Ad Creatives 0 ads
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Creative Analyser